Optimising Your Facebook Fan Page

Facebook provides businesses with another way to interact with their customers or clients, in addition to adding value.

Unfortunately, notwithstanding the potential, I often hear from Facebook FanPage owners, that in spite of their hard work on creating their pages, they are frustrated by the fact that they have few fans, and the ones they have, aren’t engaged.

Something that contributes to this problem is inadequate planning and no clear purpose for their Facebook Page.

Purpose and planning aren’t the most exciting words out there, but they payoff big time. Once business owners take the time to put a plan, often known as an editorial guide, in place, everything else falls into place. As a result of this, their fan base grows, and engagement begins to happen to the point where it no longer feels like work, but fun.

Here are some tips for creating an editorial guide for your Facebook FanPage.

1. Define Your Purpose

Ask yourself the following three questions to help you define the purpose of your Facebook Page:

#1: Why Have a Fan Page?

Hint: “everybody else is doing it” is not a good reason!
Instead, consider what you hope to accomplish through having a Facebook Fan Page.

#2: What Will Differentiate Your Fan Page from Your Website?

You need to think about what you can provide on your Facebook Page that will be different from what is available on your website. Think of ways that your fans can interact with you on your fan page that they can’t on your website. The more interactive your page is, the more successful it will be. Fans will have no reason to visit a static Facebook Page.

#3: Define Your “it” Factor

What is different and special about you and your employees? What do you provide that is different from your competitors? Build your fan page strategy around what makes your business unique.

Now that you’ve considered the three points above, it’s time to work on your Facebook Fan Page Strategy. Here are the things you’ll want to be sure to include:

#1: How Often Will You Post on Your Facebook Page?

This should be decided upfront, and maybe outsourced to a reliable assistant.

#2: Decide What Type of Content You’ll Post.

Knowing this ahead of time makes it easy to find great content for your fan page. It’s fine to branch out occasionally, and having a list of great sites you go to regularly for content, makes it easy to find valuable content to share with your fans.

#3: Determine the Post Format.

Define ahead of time how you want you and your team to put posts together. Some pages are informal and conversational, and others are more factual and informative, like a news source.

I you have three people posting on your fan page, you could always end each post with your names, so people will know who posted. This adds a friendly and personal touch to our posts.

#4: Plan Out How You’ll Respond to Your Fans’ Comments.

Having a goal of reaching out to everybody who makes a comment on your fanpage, lets your fans know you are listening to them and interested in their thoughts.

#5: Determine What to do About Promotional or Negative Posts.

It’s not uncommon for fans to post promotional bits of information regarding their services and products on your Facebook wall. This can make things cluttered and can hinder legitimate conversations from taking place. It’s important to determine ahead of time which types of posts you’ll allow and which ones you’ll delete. Be sure your entire team is on the same page regarding this.

One thing to keep in mind is that your editorial guide is just a guide, not something that can’t be changed. The goal of the guide is to keep things running smoothly without hindering you from going with the flow.

Bonus Tip: If you feel overwhelmed by social media and if your social media efforts are taking too much time, it may be sensible for your business to outsource this element;  Ask Us Today;

* Why what you’re doing now may be costing you profíts and valuable relationships in your biz.
* The 3 reasons for your lackluster social media results
* How to identify the big-fat social media time wasters
* And so much more!

Original Article by Amy Porterfield

Tags: facebook, Fan Page, Optimising

This entry was posted on January 25, 2012 at 8:14 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Facebook, Social Media Management Services, Social Media, by DynamicMike No Comments Yet